Wattbike

Wattbike has long stood as a powerhouse among elite cyclists and professional athletes. However, venturing into the growing home fitness market presented both a challenge and an opportunity. The task? Rethink the brand’s positioning to appeal to everyday exercisers without losing the high-performance heritage that defines Wattbike. Proton became the key to unlocking this shift, requiring a deliberate, consumer-first strategy to break through the barriers and grow market share in this competitive space.

To launch Proton, we orchestrated a full-funnel strategy blending brand storytelling with commercial precision. Through emotionally engaging narratives on Meta, YouTube, PR, and CRM, we primed audiences pre-launch.

At launch, we pivoted to conversion-focused messaging supported by retargeting and promo campaigns. A streamlined website UX ensured effortless navigation from discovery to checkout, while lead-generation efforts amplified reach early on.

Post-launch, dynamic CRM campaigns sustained momentum, driving conversions. Strategic PR and organic content sparked excitement, reinforcing brand affinity. Every action was deliberate, every touchpoint optimised.

The result? Proton not only captured attention but turned that attention into measurable business outcomes.