Timothée Chalamet’s Chaotic Zoom Call Is Everyone’s New Favourite Campaign
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A24 is back with another cultural mic-drop. This time, a brilliantly deranged Zoom-call video where Timothée Chalamet hijacks a marketing meeting for his new film Marty Supreme.
The setup is painfully familiar: frozen screens, lagging audio, collective dread. Then Chalamet unleashes a torrent of “big ideas,” painting the Statue of Liberty orange, cereal-box stardom, a blimp fleet raining ping-pong balls. It’s absurd, earnest and dangerously close to every brainstorm you’ve ever survived.
The genius? Format fluency. A24 taps into a universal truth: the awkward Zoom is a shared trauma. By leaning into the low-fi, creator-style chaos, the clip feels organic.
It’s instantly shareable.
For brands, the takeaway is simple: start with something familiar, then twist it.
Here, a global movie star plays the overeager intern, and suddenly the whole internet is in on the joke.
Playful, self-aware and delightfully chaotic.
TikTok Enters the Chat… In Podcasting
TikTok has officially stepped into the audio game by partnering with iHeartMedia to launch the TikTok Podcast Network.
This includes up to 25 new shows hosted by TikTok creators, distributed via iHeartPodcasts and the iHeartRadio app.
It doesn’t stop at podcasts: it also includes “TikTok Radio,” a national broadcast and digital station where trending tracks meet creator-led commentary, plus co-branded studios in LA, NYC and Atlanta for audio-video production.
Why it matters: for brands, this is a bold extension of the creator-economy into long-form storytelling.
The formula? Take the immediacy of short-form culture, give it depth with podcasting, and plug it into mass reach via radio and live events.
TikTok is now an eco-system.
Emma Chamberlain × eBay: Wardrobe Drop With a Purpose
Emma’s latest move: she’s clearing out her archive, and doing it in style.
The creator-turned-fashion-icon teamed up with eBay for a limited-time auction, “From the Collection: Emma Chamberlain”, offering 100+ pieces from her personal wardrobe, from vintage Versace and Prada to the Diesel bag she rocked at Coachella.
It’s more than just a closet sale.
Starting bids at $0.99, all proceeds go to Save the Children, making it a circular-fashion moment that plays to her long-standing love of pre-loved and vintage pieces.
Emma’s always had thrift-shopping as part of her style DNA. So, the magic in the campaign is giving her pieces a ‘second life’ and tapping into the second-hand luxury trend.
For brands watching, this is a neat blueprint: let the creator share their story, unlock their archive, and tie it into something culturally relevant.
