About Dan
Dan Wilson brings over 20 years of experience in digital marketing, data, and measurement to his role as CDO and Co-Founder of Charlie Oscar.
He started his journey with an Economics degree, then entered the digital marketing world at i-level, before going on to leadership roles in agencies such as Fetch, MEC, and DentsuX. He is passionate about rigorous measurement, attribution beyond last click, data innovation, mentor-ship, and integrating creative & analytical thinking to drive long-term brand growth.
Experience & Career
| Role / Organisation | Responsibilities & Focus Areas |
|---|---|
| Chief Data Officer & Co-Founder, Charlie Oscar | Leads measurement strategy, marketing science, full funnel attribution, and integration of group brands under a unified data & insight framework. |
| Previous senior & leadership roles | Dan held senior data/tech roles at agencies including Fetch, MEC, DentsuX, and i-level. |
| Education | BSc in Economics, University of Bath. |
Articles, Insights & Publications
External Publications
Dan Wilson brings over 20 years of experience in digital marketing, data, and measurement to his role as CDO and Co-Founder of Charlie Oscar.
He started his journey with an Economics degree, then entered the digital marketing world at i-level, before going on to leadership roles in agencies such as Fetch, MEC, and DentsuX. He is passionate about rigorous measurement, attribution beyond last click, data innovation, mentor-ship, and integrating creative & analytical thinking to drive long-term brand growth.
Charlie Oscar Thought Leadership
Dan Wilson brings over 20 years of experience in digital marketing, data, and measurement to his role as CDO and Co-Founder of Charlie Oscar.
He started his journey with an Economics degree, then entered the digital marketing world at i-level, before going on to leadership roles in agencies such as Fetch, MEC, and DentsuX. He is passionate about rigorous measurement, attribution beyond last click, data innovation, mentor-ship, and integrating creative & analytical thinking to drive long-term brand growth.
Nov 2025
Oct 2025
Skills, Expertise & Focus Areas
- Marketing science & measurement
- Full-funnel attribution and incrementality
- Predictive modelling & growth analytics
- Data innovation & technology integration
- Optimization of creators / influencer marketing around measurement
- Bridging creative + data teams
- Strategy for long-term brand growth
Recognition & Rewards
- PMW powerlist
- Information Age Top Data Leaders & Influencers
- Campaign Thought Leaders
- Campaign 30 under 30