Our Services

Creative.

Most brands are losing the war for attention, forced to churn out endless content across more formats and platforms and some do it without a real plan. Create first and figure it out later. At Charlie Oscar, we build creative with intention, not improvisation. We craft strategies that algorithms reward and people actually respond to. 

Approach

By seamlessly integrating marketing science, platform intelligence, and creator expertise, we ensure that every strategy we design, every test we plan and every asset we create has a measurable result . We give you the clarity to know what works, why and where to focus your efforts.

Process

Our always-on creative system gets smarter every single sprint. Designed for volume without the chaos, we blend human creativity with AI efficiency to fuel your channels continuously. From quarterly commercial planning to daily live monitoring, we are hands-on and every action builds on the last, creating a compounding impact on your creative effectiveness.

Insight

Finding the truth through data science and platform intelligence

Strategy

Aligning strong creative ideas with clear commercial goals and audience motivators

Creation

Combining human creative thinking, platform knowledge with AI design efficiency to produce outputs with genuine impact

Measurement

Establishing consistent KPIs to accurately measure every campaign's success

Optimisation

Building and continuously updating a Creative Learnings Bible to optimise production and make smarter decisions every sprint

Success Stories

Renowned chef Monica Galetti? Check. Four strategic influencers? Double check.

We didn’t just secure talent. We ensured relevance and took the campaign full-funnel.

We kicked off with two video shoots, giving us full control over concepting, casting, and production. This approach ensured we could deliver a diverse suite of assets, all strategically designed to align with our paid media testing plan and speak to key customer personas.

56 %

VTR above benchmarks

69 %

category revenue attributed to creative

20 +

assets

Celebrity & Influencer Collabs

FAQ

Award Winning Thinking

Featured for big wins across Marketing Science, Influencer, Paid Media, Creative, and Consultancy.