Partnering with ambitious brands to transform growth.

Will Frappell is an experienced marketing executive with a background in media agencies and fitness tech. From 2020 to 2024, he was Chief Marketing Officer at EvolveYou, leading marketing strategy and business growth. Prior to that, he spent a decade as Vice President & Client Partner at Essence (now part of WPP), overseeing campaigns for major consumer tech brands. His early career included roles at Omnicom’s Agency Republic and BLM Quantum.

Hannah Cooke heads up the Growth team at Charlie Oscar, leveraging her decade-long expertise in marketing. She previously led global marketing teams at Puig for D2C brands, including Penhaligon’s and Christian Louboutin Beauty, as well at Walgreens Boots' for their owned consumer brands, including No7 and Liz Earle.

"Sometimes, I wonder what life without the internet would be like. For one, I wouldn’t have built my last company, Fetch, into a global £250m agency that became the digital growth partner to some of the world’s greatest internet companies including Apple, Facebook, Microsoft and eBay. Or maybe I’d still be installing in-car entertainment systems - my first job when I was 18. The biggest loss, however, would be the inability to start every Friday singing "It's Friday then, it's Saturday Sunday, what". If you know, you know."

"I’ve spent 15 years helping digital businesses accelerate growth through data and technology. My previous work includes 80% of FAANG, about 50% of FTSE. When not working, I used to run marathons across Europe as a way to explore the cities. One of my finest moments was turning up late for a Barcelona marathon, with only one sock, trying to eat a bowl of cold porridge with a broken comb."

"Hailing from sunny Australia, I started my 9-5 life as a brand strategist and creative, where briefs involved anything from writing scripts for Gigi Hadid to creating pop-ups for D2C unicorns like Away. After 3 years of agency life, I caught the “in-house bug” (and a craving for colder weather). So naturally, I headed to London's cloudy shores and buzzing startup scene, where for the last 2 years I've helped D2C brands scale with breakthrough brand and content strategies."

We’re a tight-knit, entrepreneurial and brave team that is empowering companies to use cutting-edge tech and methodologies to grow efficiently.

We’re London-born, but we have global ambitions. Since 2020, we’ve grown to work with businesses across the US and Europe, from household names to some of the most exciting scale-ups.

We boast a team of seasoned founders, industry leaders and highly talented digital marketers with experience working across Apple, Meta, Disney, L’Oreal and more.

Progress is better than perfection… we make things happen, we get things done. We’re founders of fast-growing companies, and highly-skilled brand operators who are serious about what we do, and will treat your investments like they’re our own.