Bespoke attribution
for faster, more
profitable growth.
COmpass is our proprietary attribution solution that unveils the true value of your entire marketing ecosystem, providing you with a single source of truth for bottom line growth. 💸
Why digital brands are upgrading to COmpass
Break free from unreliable multi-touch and click-based attribution methods
Understand what’s really driving growth (both drivers and triggers) with true incrementality
Measure behaviour with zero privacy or cookie limitations
Get more than a“plug-and-play” dashboard solution, with 1-1 data interpretation
Dive deeper into sub-channel navigational behaviours (ie. micro vs. nano influencers)
Allocate budget where it matters and cut wasted ad spend for optimum ROI and reduced CAC
Measure your entire marketing funnel - offline and online
Understand the true impact of influencer marketing, beyond just direct code redemptions and vanity metrics
COmpass helps brands navigate their way to transformative growth
4x
MRR in
one year
COmpass insights allowed Different Dog to effectively allocate budget where it mattered and indentified new channels to scale beyond META.
92%
Increase in new customers
COmpass models revealed where AKT could cut wasted ad spend and reallocate budgets, delivering 92% growth in just 7 weeks.
Kick off call
You will meet with one of our consultants who will dive into your current attribution methods, clarify your goals, and discuss any custom builds needed for your COmpass model.
Data streamlining and model build
We’ll plug into your tech stack to handle end-to-end data collection, data alignment and will begin building models bespoke to your brand and channels.
Hardcore data modelling
Using our proprietary algorithms, we’ll begin crunching the numbers to understand the lower-funnel (triggers) and upper-funnel (drivers) value of your marketing channels - from OOH to TikTok.
1-1 Model Feedback and Growth Plan
We’re not about black box outputs. Rather, we’ll sit down with you 1-1 to provide you with in-depth model feedback and growth plan recommendations.
We are experts in data-driven digital marketing
We combine our 30+ years of data science and digital marketing knowledge, with our hands—on channel management experience, to provide clients with industry-leading data interpretation and growth guidance.
A team ready to join you in-house
Once your COmpass is complete, if needed, our team of consultancy specialists can help fill gaps in your team, joining you day-to-day to help scale growth channels - from CRM to paid media, CRO to influencers.
COmpass is one solution that replaces them all
by Charlie Oscar
(Online & Offline)