Insights

  • Charlie Oscar Feed
  • Updated 1 month ago

  • Sitting Uncomfortably Went Live

    Spotify

  • Joined forces with Meta for a live webinar

    Linkedin

  • Creative Studio Launch

    Linkedin

  • 2025 Wrapped

    Linkedin

  • 60 Second MMM Manifesto

    Linkedin

  • Gen Z Doesn't Want Functional

    TikTok

  • How Charlie Oscar & itsu Reimagined the Noodle Pot

    Youtube

  • The Search Game Has Changed

    Instagram

  • Stop Siloing Influencers

    Youtube
Guides

Dan Wilson

Chief Data Officer

How to Pick the Right Influencer Agency When Your Goals Are Both Brand Awareness and Sales

Guides

Dan Wilson

Chief Data Officer

How to Measure Influencer Marketing ROI: A Complete Guide to Attribution

Playbook

Dan Wilson

Chief Data Officer

Beauty Influencer Marketing in the UK: How to Measure What Actually Drives Growth

Guides

Dan Wilson

Chief Data Officer

Alternatives to Traditional Agencies for Influencer Marketing in the UK (And How to Choose)

Guides

Dan Wilson

Chief Data Officer

Most Brands Waste Their MMM Outputs. Here’s 6 Ways Leaders Turn Insight Into Impact

Guides

Will Frappell

Chief Growth Officer

Stop Measuring. Start Growing. Why Your Data Strategy Needs a Decision Engine.

Guides

Dan Wilson

Chief Data Officer

AEO, GEO, LLM Search, AI Search: Should Marketers Actually Care?

Playbook

Hannah Cooke

Head of Client Strategy

Creative Optimisation Has Entered a New Era And Most Brands Still Aren’t Ready

Guides

Sasha Jeppesen

Head of Content & Creative

The 2 Influencer Trends That’ll Dominate 2026

Opinion

Dan Wilson

Chief Data Officer

Essential Lessons for Influencer Marketing Success