Insights

  • Charlie Oscar Feed
  • Updated 2 months ago
  • Sitting Uncomfortably Went Live

    Spotify
  • Joined forces with Meta for a live webinar

    Linkedin
  • Creative Studio Launch

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  • 2025 Wrapped

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  • 60 Second MMM Manifesto

    Linkedin
  • Gen Z Doesn't Want Functional

    TikTok
  • How Charlie Oscar & itsu Reimagined the Noodle Pot

    Youtube
  • The Search Game Has Changed

    Instagram
  • Stop Siloing Influencers

    Youtube

Dan Wilson

Chief Data Officer

Beauty Influencer Marketing in the UK: How to Measure What Actually Drives Growth

Kim Berkin

Managing Director

Agency 2.0: From Service to Growth Systems

Hannah Cooke

Head of Client Strategy

4 Key Considerations to Execute Creative Diversity

Daniel Green

Head of Digital Marketing, Gymshark

Gymshark: Life Beyond Ads Manager

Dan Wilson

Chief Data Officer

Charlie Oscar vs Traditional Influencer Agencies: What Actually Drives Measurable Growth

Dan Wilson

Chief Data Officer

Most Influencer Campaigns Are Measured Incorrectly

Dan Wilson

Chief Data Officer

Marketing Mix Modelling vs Media Mix Modelling: What’s the Difference

Dan Wilson

Chief Data Officer

If 80% of Creator Impact Is Indirect, Your Measurement Framework Needs to Do 3 Things Differently

Craig Starling

Head of Paid Media

The Era of Creative Diversity: Why Paid Social Performance Collapses Without It

Dan Wilson

Chief Data Officer

Most Brands Waste Their MMM Outputs. Here’s 6 Ways Leaders Turn Insight Into Impact