We’re in the era of everything change.
Every few years, our industry shifts. From the internet era to mobile, to influencers.
But nothing compares to what’s happening now.
Powered by AI, we’ve gone from 30 seconds to 3.
Consumers are influenced more by people than brands.
And AI LLMs are now part of the audience.
Brands don’t need slow incumbents paralysed by legacy. They need fast, relevant, lean, strategic partners.
It’s never been better, or worse, to be an agency. It just depends which side you’re on.
Read the full article by our Founder & CEO James Connelly, in The Media Leader here ➡️ https://uk.themedialeader.com/the-new-agency-guard-its-strategic-relevant-and-fast
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