Full-funnel influencer marketing. The kind that builds the recognition your brand deserves, scales impact across every channel, and delivers proof it grows the bottom line. We give clarity, confidence and creativity at every stage of your influencer journey.
Approach
We take brands out of influencer cruise control. COmpass, our proprietary measurement solution, cuts through vanity metrics and delivers bottom-line clarity; solving the influencer ROI mystery once and for all. That clarity fuels confidence to think long-term and full-funnel, instead of chasing short-term bursts or treating influencers as an isolated channel. But without killer creative, it’s all just noise. So every campaign is creatively-led to ensure we’re producing the most effective and fresh work that wins captive eyeballs.
FAQ
Charlie Oscar are the only influencer marketing agency who can measure the true ROI and incrementality of your influencer marketing campaigns, and also execute. We’re full-service, full-funnel.
We split our influencer services into three key buckets:
- Strategy
- Execution
- Measurement
This encompasses everything from creative direction, ambassadors, paid partnerships, content production, paid media and measuring influencer impact through marketing mix modelling.
We’re based in London, UK; however, we execute influencer campaigns globally, across North America, Europe, and APAC.