ITSU

Despite itsu’s loyal customer base, launching their new and improved Noodle Pot range developed in collaboration with celebrity chef Monica Galetti, presented a unique challenge: how do we produce high-performing creative that re-engages existing fans and attracts new customers in a crowded FMCG category, while also driving measurable engagement and sales uplift in retail? 

Renowned chef Monica Galetti? Check. Four strategic influencers? Double check.

We didn’t just secure talent. We ensured relevance and took the campaign full-funnel.

We kicked off with two video shoots, giving us full control over concepting, casting, and production. This approach ensured we could deliver a diverse suite of assets, all strategically designed to align with our paid media testing plan and speak to key customer personas.