JD Sports

JD Sports needed to crack the code on media spend. Their brief? Identify incremental near-term revenue growth while building brand equity for long-term success. This meant uncovering how brand and performance media could drive new customers and identifying areas to eliminate wasted ad spend to unlock sustainable growth opportunities.

Using COmpass, our proprietary MMM based marketing science tool, we integrated time-series models and regression-based attribution to shed light on channel performance opportunities. This wasn’t about vanity metrics. We focused on identifying incremental growth drivers. 

The impact? Insights powered by COmpass revealed pathways to optimised spend, highlighted inefficiencies, and uncovered data-driven strategies to maximise growth potential. Backed by bold insights and actionable recommendations, JD Sports could enhance decision-making, boost marketing efficiency, and expand their impact across retail and eCommerce channels.

Record-Breaking Seasonal Wins: COmpass recommended structuring spend to align with key demand moments like Back-to-School and Black Friday, predicting significant wins. This wasn’t just about optimising tactics and media channels. It was about strategically rebalancing funnel stage investment to make media more valuable.