Neom Wellbeing
Unlocking Sustainable Growth: How Charlie Oscar helped NEOM Wellbeing rethink their performance marketing for game-changing growth
76%
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The Challenge
NEOM Wellbeing embarked on a continued growth trajectory, rethinking their approach to unlock measurable, long-term success for their D2C business. Moving beyond outdated last-click attribution models that restricted brand visibility, they sought actionable, precise data to fuel strategic spend pivots and continue driving measurable growth.
The Approach
Charlie Oscars proprietary MMM tool, COmpass, unlocked powerful insights for NEOM Wellbeing, transforming their customer acquisition strategy. By providing a full-funnel view, COmpass revealed exactly where new customers discovered their brand. With strategic refinements to mid-funnel engagement, NEOM Wellbeing didn’t just secure new customers; they turned them into repeat buyers. These optimised strategies laid the foundation for lasting growth. COmpass wasn’t just about metrics; it reshaped NEOM Wellbeing’s full-funnel approach turning campaigns into long-term growth strategies.
The Results
Double Digit
20 %
114 %
Reduced Drop
Through intelligent data analysis, we unlocked NEOM Wellbeing’s potential for extraordinary growth. By carefully tracking performance across platforms, we identified key opportunities, most notably the untapped power of paid social revenue. Recognising inefficiencies, we redirected budget from underperforming Google brand terms to nurture more effective prospecting activities. The results didn’t just happen, they were engineered.
Clare Wain
Global Marketing Director, NEOM Wellbeing
Our strategic partnership with Charlie Oscar allowed NEOM Wellbeing to rethink performance marketing as a growth engine, not just a reporting tool. Clearer, full-funnel insight transformed how we invest, unlocking growth and enabling smarter decisions that are delivering long-term value across our D2C ecosystem.
Oliver Clay
Head of Consumer Growth, NEOM Wellbeing
The COmpass model showed us exactly where growth was coming from, at a far more granular level. That clarity gave us confidence in our investment decisions, allowing us to reallocate budget with precision, to accelerate both acquisition and retention.
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