The Ritz-Carlton Yacht Collection

The Ritz-Carlton Yacht Collection aimed high in 2024, launching an ambitious marketing strategy to achieve bold revenue goals. While their response driving initiatives generated strong early results, increasing investment within upper funnel brand channels was seen as a key opportunity to drive longer term business growth. That’s where Charlie Oscar stepped in, with a content first creator strategy designed to redefine their approach and position in the luxury cruise market.

We embraced an exciting challenge of shaping a creator campaign strategy to drive The Ritz-Carlton Yacht Collection’s ambitious growth goals. Using our MMM tool COmpass, we conducted an insightful audit of the media landscape, uncovering untapped investment opportunities within influencer marketing.

Shifting focus to long-term brand building, we brought the Luminara yacht launch to life in collaboration with 20 top-tier creators, crafting engaging content that sparked awareness and inspired action. This content was curated into a robust asset library for redistribution across paid channels, extending the campaign’s momentum well beyond launch day.

Together, we laid the groundwork for sustained growth and brand elevation.

By activating high-impact content, employing full-funnel strategies, and optimising with whitelisted assets, we broke through a plateau and set a deliberate course for lasting brand momentum. This wasn’t just a fleeting moment of success; it was a deliberate shift toward sustained growth and unparalleled brand equity.