Trusted Housesitters
Home and Away: Unlocking Double-Digit Growth at Trusted Housesitters
9%
17 %
270,000 +
The Challenge
Trusted Housesitters is the world’s most loved pet and travel solution. A category creator, pioneering a platform where trust, sustainability, and the sharing economy intersect. By 2023, they had grown to 200,000 members, but by 2024, new challenges emerged in sustaining this momentum.
Charlie Oscar engaged in early 2025 to craft a refined, data-driven marketing strategy designed to not only stabilise growth but accelerate it. Our approach turned insights into action, reinvigorating performance and laying the foundation for long-term success in a sharing economy model that is ethical, sustainable, and entirely built on trust.
The Approach
Starting with a comprehensive media audit and COmpass MMM insights, we immediately spotted areas of opportunity. Brand search? Divested. High incrementality drivers like Meta and generic search? Prioritised. The result? Smarter spend and scalable growth.
We rebuilt campaigns top to bottom, aligning investments with best practices. Then we shifted focus from 84% bottom-of-funnel activity to 54%, doubling down on ToF strategies like YouTube and influencers for long-term brand growth.
Creatively, our testing frameworks deliver monthly insights, driving continuous improvement. This isn’t just typical optimisation; it’s deliberate, strategic, and built for results.
The Results
6 x
+9 %
+288 %
270,000 +
Since February 2025, we’ve maintained acquisition goals while keeping CAC on target or below. Here’s what that looks like in numbers:
Emily Grossman, Chief Marketing Officer
Trusted Housesitters
"Partnering with Charlie Oscar brought real precision to how we understand and plan for growth. Their insights helped us identify the biggest opportunities ahead and execute a plan grounded in evidence to scale Trusted Housesitters sustainably. We now have over 270,000 members today. And the increase in our global brand search demand is a strong signal of even bigger growth to come."
Make the call
You can keep on doing what you’re doing. Or you can take action.
Start a new relationship that’s built on truth and ambition.
We’re ready when you are.
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