Neom Wellbeing

NEOM Wellbeing embarked on a new growth trajectory, rethinking their approach to unlock measurable, long-term success. Moving beyond outdated last-click attribution models that clouded decision-making, they sought actionable, precise data to fuel strategic breakthroughs and drive measurable growth.

Charlie Oscars proprietary MMM tool, COmpass, unlocked powerful insights for NEOM Wellbeing, transforming their customer acquisition strategy. By providing a full-funnel view, COmpass revealed exactly where new customers discovered their brand. With strategic refinements to mid-funnel engagement, NEOM Wellbeing didn’t just secure new customers; they turned them into repeat buyers. These optimised strategies laid the foundation for lasting growth. COmpass wasn’t just about metrics; it reshaped NEOM Wellbeing’s full-funnel approach turning campaigns into long-term growth strategies.

Through intelligent data analysis, we unlocked NEOM Wellbeing’s potential for extraordinary growth. By carefully tracking performance across platforms, we identified key opportunities, most notably the untapped power of paid social revenue. Recognising inefficiencies, we redirected budget from underperforming Google brand terms to nurture more effective prospecting activities. The results didn’t just happen, they were engineered.