Different Dog

Different Dog unlocked the capacity to double customer volume, thanks to a major milestone – the opening of a significantly larger factory in December 2024. The brief was ambitious: deliver 85% YoY growth in a single month. The challenge? Combine sharp strategy and bold action to turn that capacity into conversions.

Meta wasn’t just a channel for Different Dog in 2024; it was the channel. Early in the year, creative production averaged 15 assets per month. By the latter half, that number surged to 40-45 assets monthly, a 3x increase in output. By scaling efficiently, we built a robust pipeline of winning ads, ready to perform when it mattered most. 

The secret? UGC whitelisting. COmpass insights revealed that influencer whitelisted content run as partner ads outperformed brand produced content by over 30%, giving Different Dog a decisive competitive edge. This wasn’t just creative volume; it was creative precision, delivering results that set new benchmarks in influencer marketing.

Meta’s creative bank became our game-changer, allowing us to focus on proven niches and themes while elevating influencer content to the forefront. This wasn’t just about increasing spend; it was a calculated move, guided by data-backed strategies, that turned strategic precision into performance.