Trusted Housesitters
Home and Away: Unlocking Double-Digit Growth at Trusted Housesitters
9%
17 %
The Challenge
Trusted Housesitters saw tremendous growth, reaching 200,000 members by 2023. By 2024, new challenges emerged in sustaining this momentum. Charlie Oscar were engaged during early 2025 to craft a refined, data-driven strategy designed to not only stabilise growth but accelerate it. Our approach turned insights into action, reinvigorating performance and laying the foundation for long-term success.
The Approach
Starting with a comprehensive media audit and COmpass MMM insights, we immediately spotted areas of opportunity. Brand search? Divested. High incrementality drivers like Meta and generic search? Prioritised. The result? Smarter spend and scalable growth.
We rebuilt campaigns top to bottom, aligning investments with best practices. Then we shifted focus from 84% bottom-of-funnel activity to 54%, doubling down on ToF strategies like YouTube and influencers for long-term brand growth.
Creatively, our testing frameworks deliver monthly insights, driving continuous improvement. This isn’t just typical optimisation; it’s deliberate, strategic, and built for results.
The Results
6 x
+9 %
+288 %
Since February 2025, we’ve maintained acquisition goals while keeping CAC on target or below. Here’s what that looks like in numbers:
Make the call
You can keep on doing what you’re doing. Or you can take action.
Start a new relationship that’s built on truth and ambition.
We’re ready when you are.
Schedule a meeting
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