About Hannah
Hannah Cooke is Head of Strategy at Charlie Oscar, where she shapes the group’s strategic direction across brand, content, and customer experience. Blending deep insight with commercially grounded thinking, she partners with leadership teams to build strategies that accelerate growth.
Her background spans independent agencies, digital-first scale-ups, high-growth consumer brands, and consultancy environments. Known for her ability to translate complex customer behaviour into simple, motivating strategies, Hannah champions integrated planning across creative, content, media, and data.
Experience & Career
| Role / Organisation | Responsibilities & Focus Areas |
|---|---|
| Head of Client Strategy, Charlie Oscar | Work with leadership teams to set growth frameworks, align teams around strategic planning principles, and ensure insight-led decision-making. |
| Previous Senior & Leadership Roles | Hannah has led marketing functions for high-growth consumer brands, overseeing multi-channel and full-funnel growth during periods of rapid scale. |
| Education | BA in Linguistics, University of Brighton. |
Articles, Insights & Publications
Media Mentions & Interviews
Skills, Expertise & Focus Areas
- Customer insight, behavioural analysis & audience segmentation
- Creative & communications strategy across paid, owned, earned & creator channels
- Full-funnel customer journey design for digital-first brands
- Creator economy strategy & performance amplification
- Social platform behaviour, content strategy & attention optimisation
- Cultural trend analysis & strategic opportunity identification
- Measurement frameworks, effectiveness principles & outcome-led planning
- Integrated planning across creative, media & data disciplines
- Senior stakeholder advisory, cross-functional leadership & strategic facilitation
Recognition & Rewards
- PMW’s Powerlist 100 2025 — Performance Marketing World
- Frequent commentator across The Drum, MediaCat, ExchangeWire, New Digital Age