Having worked with Tangle Teezer for the past four months, we are thrilled to announce that we are now one of their key influencer partners, driving impactful campaigns across both organic and paid social channels. As part of this collaboration, we will be managing their always-on mass gifting strategy within the UK, targeting nano, micro-influencers, and celebrity talent alike. This approach not only amplifies Tangle Teezer’s upper funnel activity but also nurtures authentic relationships with influencers at every level. Alongside gifting, we'll also oversee Tangle Teezer’s influencer paid social to get the most out of the content generated, all whilst leveraging our COmpass measurement and attribution models to accurately track channel effectiveness.
These influencer gifting and paid social activations have already driven incremental revenue uplifts across DTC, Amazon, and retail channels. Through our advanced measurement capabilities, we’ve been able to pinpoint the most effective influencer niches for Tangle Teezer, as well as identify which brand campaigns provide the most significant uplifts. With COmpass, the data captures minute details—specific channels, content, and influencers—allowing Tangle Teezer to make more informed decisions about the partners they work with and the campaigns they run, as well as optimising influencers as if they were a paid channel.
Leanne McInstosh, Head of UK Marketing shares her excitement at the continued partnership:
"We're excited to be working with Charlie Oscar and have no doubt that they are the right partner to help us accelerate Tangle Teezer's influencer strategy in the UK. Their innovative campaign execution, paired with industry-first measurement capabilities, will allow us to not only produce the best content at scale, but most importantly, provide us with insight into the true ROI of influencers, not just vanity metrics. The team at Charlie Oscar have been incredible to work with & are a true extension of our team: always supportive, approachable, and with amazing attention to detail. It's a joy to continue our partnership together!".
Sasha Jeppesen, Head of Content and Creative adds:
"Tangle Teezer is an incredibly special partner of ours, and we couldn’t be more thrilled to continue our relationship with them through our Influencer offering. Seeing influencers through the lens of performance and measuring their impact on the bottom line via MMM is a big pivot in mindset and strategy for a brand to undertake. But the ambitious Tangle Teezer team are on the exact same wavelength as us in regards to the future of influencer effectiveness, and together we're perfectly positioned to make Tangle Teezer a driving force in influencer marketing, setting new standards for the industry."
Stay tuned for more updates as we continue to elevate Tangle Teezer’s digital impact. If you're ready to take your influencer strategy to the next level then drop us a line.
