Unlocking the Power of Influencer Whitelisting: Top Tips for Brands and Creators in 2025

Benefits of Whitelisting for Creators

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Beyond brand advantages, the whitelisting process is also beneficial for creators. As brands use the influencer’s content to reach wider, like-minded audiences, the creator also gets exposure to new audiences who may not have interacted with their account before. This widened visibility can drive more people to discover the influencer’s account, allowing the creator to grow their following quickly.

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If done right, whitelisting is a win-win for both brands and creators. With both parties able to access to performance metrics of the whitelisted post it allows brands to gain key insights into what UGC works for their brand, and creators can understand what type of content resonates with audiences best.

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What about ROI?

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A key pillar of our influencer strategies at Charlie Oscar is whitelisting, and using COmpass, our full-funnel attribution solution, allows us to measure the true incremental impact of not only Whitelisting, but influencer campaigns more broadly: 

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• Whitelisting META prospecting assets perform 30% stronger than brand assets when measured on full-funnel incrementality.
• Influencer campaigns are massively undervalued by last click or voucher code-based measurement. Up to 85% of influencer value is in upper funnel impacts, which are not measured by GA or voucher codes.
• An average of 54% of GA organic conversions can be reattributed to upper funnel marketing channels, such as influencers, which drove the organic activity.
• Micro-influencers perform strongest when targeted on Story posts driving towards search actions (2.9x), while Nano influencer content performs strongest on Feed content driving towards social follows (5.6x). This level of insight ultimately allows brands to optimise their influencer campaigns as if they were a paid marketing channel. 

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Our 3 Charlie Oscar Tips for Whitelisting:

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• Test Different Creatives: Just like any other paid creative strategy, Whitelisting also requires a robust creative testing plan. Ensure to reiterate on the UGC assets that work, but also make room to test new styles to stay ahead of the social curve of what audiences are resonating with natively. 
• Build Trusted Relationships with Creators: Encouraging a creator to allow you to essentially post an ad on their behalf requires trust, building strong relationships with the creator before asking for whitelisting permission is crucial. 
• Measure beyond vanity metrics and in-platform last-click: Attribution solutions like COmpass, help brands break free from unreliable multi-touch and click-based attribution methods and navigate the true value of their marketing activity - especially hard-to-measure channels such as influencers. When you invest in vigorous measurement, you will be able to allocate your paid social budget to campaigns that matter (ie. Whitelisting) and cut wasted ad spend for optimum ROI and reduced CAC.

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If you're ready to see the success influencer whitelisting can bring to your brand, then drop us a line and let's measure revenue not vanity metrics.

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