A key part of our work is identifying and understanding the growth drivers behind business performance, enabling brands to prioritise their investments and strategies with precision. Recognising the immense value that real-world data brings to both business and academic communities, we are proud to announce our partnership with the University of Cambridge’s Economics Department.
Together, we have provided students with access to an extensive dataset on digital marketing and business metrics, enabling them to apply theoretical knowledge to practical challenges in fast-growth industries.
Through this collaboration, Charlie Oscar has supplied Cambridge students with time series data, which includes:
This data gives students the unique opportunity to explore key growth drivers such as paid media, promotions, and organic marketing strategies, drawing critical insights into what drives success in the digital business world.
Michael Ashby, Director of Studies for Economics at Downing College, expressed enthusiasm about the partnership:
"We were excited to partner with Charlie Oscar to provide our students with real-world data, including total orders, revenue, marketing spend, and social insights. This collaboration allowed our students to apply theoretical concepts to practical business challenges, greatly enhancing their academic experience. One student achieved a 1st class in their dissertation by using this valuable dataset, highlighting the benefits of industry-academic partnerships. We look forward to expanding this programme next year, giving even more students the chance to work with Charlie Oscar's data for even deeper insights."
Cassie Meng, shared her excitement at being able to produce her dissertation using real world examples:
"Working with Charlie Oscar on my 3rd-year dissertation was an amazing chance to apply the theoretical skills I learned at Cambridge to real-world data from their anonymised clients. Collaborating with industry professionals gave me invaluable insight, and I'm excited to take this experience into the real world."
This partnership has provided fertile ground for students to explore crucial topics affecting fast-growth digital businesses, including:
With the ongoing evolution of digital marketing and the increasing complexity of attribution models, these topics provide valuable insights for businesses navigating today’s dynamic landscape.
The initial success of this collaboration has set the stage for further engagement. Our shared goal is to continue expanding this programme, offering even more students the opportunity to delve into the intricacies of econometric modelling and data-driven growth strategies. By bridging the gap between theory and practice, we aim to foster a deeper understanding of how digital marketing efforts translate into real business outcomes.
At Charlie Oscar, we believe that partnerships like these not only elevate academic research but also create a foundation for solving some of the biggest challenges in digital marketing attribution.
You can read the full research paper, written by Cassie Meng, here.
