While online sales are set to rise, the challenge is to maximise revenue and sustain consumer engagement across the entire shopping window, which stretches from October through January
Deals, Values, and New Loyalties
Consumers are shifting their shopping behaviours this year, and retailers need to adapt:
A Shorter Window, Higher Expectations
Retailers face a condensed shopping window with heightened competition. Meeting consumer expectations for discounts and quality, while keeping up with evolving demands for sustainability, is more critical than ever. Retailers that fail to adapt could miss out on significant sales opportunities, as shoppers are both more value-conscious and open to trying new brands earlier in the season.
Outshine the Competition
Retailers can overcome these challenges by adopting smart strategies:
Timing is Everything
With the holiday season window tightening, retailers who are proactive, flexible, and focused on meeting consumer needs will be well-positioned to capture early shoppers and differentiate themselves in a competitive market. Failure to address these trends could lead to missed opportunities and reduced profitability during this vital retail period.
