Scarlett Irons, our influencer strategist, arms you below on the advantages of whitelisting for brands, the benefits for creators and her top tips for true success.
So, what is influencer whitelisting?
Influencer whitelisting occurs when an influencer gives a brand access to use their social media profiles across platforms like Facebook, Instagram, TikTok, or YouTube to run sponsored ads.
Beyond brand advantages, the whitelisting process is also beneficial for creators. As brands use the influencer’s content to reach wider, like-minded audiences, the creator also gets exposure to new audiences who may not have interacted with their account before. This widened visibility can drive more people to discover the influencer’s account, allowing the creator to grow their following quickly.
If done right, whitelisting is a win-win for both brands and creators, with both parties able to access to performance metrics of the whitelisted post it allows brands to gain key insights into running successful campaigns, and creators can understand what type of content resonates best.
A key pillar in our influencer strategy at Charlie Oscar is whitelisting, using COmpass, our data science suite, we've been able to see XXXXXX
