Insights

  • Charlie Oscar Feed
  • Updated 2 weeks ago

  • Gen Z Doesn't Want Functional

    TikTok

  • How Charlie Oscar & itsu Reimagined the Noodle Pot

    Youtube

  • The Search Game Has Changed

    Instagram

  • Stop Siloing Influencers

    Youtube

  • Everybody's Talking About Influencers: Episode 1

    Youtube

  • The Vision That Built Charlie Oscar

    Linkedin

  • Charlie Oscar: Out In The Wild

    TikTok

  • The True Value of Creator Marketing

    Spotify

  • MMM 101: What is Marketing Mix Modelling?

    Linkedin
Insights

Dan Wilson

Chief Data Officer

Here’s Why Most Promotions Don’t Work the Way You Think

Insights

Hannah Cooke

Head of Client Strategy

Humans skim, machines scrape: AI search and brand discovery

Opinion

Dan Wilson

Chief Data Officer

Essential Lessons for Influencer Marketing Success

News

Ola Simisaiye

Senior Paid Social Executive

New Ad Tools from Meta, Pinterest, and TikTok Unlock Bigger Reach, Smarter Targeting, and Higher Sales

Insights

Hannah Cooke

Head of Client Strategy

Why is the Work of a Creator Still Viewed as a Side Hustle?

Opinion

Will Frappell

Chief Growth Officer

Not Replaced - Refocused: How AI Is Elevating Agency Roles

Insights

Dan Wilson

Chief Data Officer

Three Lessons on the Effectiveness of Influencer and Creator Marketing

Insights

Will Frappell

Chief Growth Officer

The AI Revolution in Digital Marketing: What Every CMO Needs to Know

Insights

Will Frappell

Chief Growth Officer

Data-Driven Creative Decisions: How AI is Transforming Ad Creative Selection

Insights

Sasha Jeppesen

Head of Content & Creative

How AI Can Revolutionise Product Seeding Campaigns to Predict Influencer Success