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Dan Wilson

Chief Data Officer

The Fundamental Lie In Your Paid Marketing Report

Dan Wilson

Chief Data Officer

Customers Don’t Buy Where You Want Them To (And That’s the Point)

Hannah Cooke

Head of Client Strategy

Creative Optimisation Has Entered a New Era And Most Brands Still Aren’t Ready

Sasha Jeppesen

Head of Influencer & Creative

The 2 Influencer Trends That’ll Dominate 2026

Dan Wilson

Chief Data Officer

When Do Non-Incremental Channels Become Incremental?

James Connelly

Founder

The New Agency Guard: It’s Strategic, Relevant and Fast

Dan Wilson

Chief Data Officer

From Google to GPT: What AEO Means for Advertising

Sasha Jeppesen

Head of Influencer & Creative

The Influencer ROI Bullsh*t Stops Here: We Finally Made Influencer Measurement Make Sense

Dan Wilson

Chief Data Officer

The Truth About Promotions: Why they don't boost all channels equally

Dan Wilson

Chief Data Officer

If a Channel Takes 12 Weeks to Show Its True Value, Do I Need to Wait 12 Weeks to Know if It Worked?