The Next-Gen Synergy Effect
Pinpoint where revenue lives
COmpass is our proprietary effectiveness tool. It reveals the true business impact of your marketing.
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If 90%+ people don’t click on ads, then how we can use clicks to measure advertising performance? We can’t.
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Meta estimate that 35% of all advertising investment is wasted due to poor measurement.
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COmpass is a marketing science suite built for the new age of marketing effectiveness.
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COmpass understands the incremental value (the real value) of all marketing levers, from paid campaigns to promotions to influencers and more.
We have fixed the tradeoff between speed and accuracy.
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MMM used to be too slow and too broad for modern marketing.
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Click-based results are fast but meaningless, and everyone knows it.
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We’ve fixed the tradeoff: MMM in weeks, not months, with actionable insights for channel managers.
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Influencer attribution solved: no clicks, no codes. Just real incremental impact by niche, content type, and creative.
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Closing the gap between marketing decisions and business performance.
COmpass is your north star
For too long there has been a disconnect between marketing reporting and business performance. Who has been in the meeting where every marketing performance chart goes up, while the business performance line is flat? COmpass is designed to break that disconnect. To ensure that every marketing decision we make is based on what drives underlying business performance.
We translate data to power your growth
COmpass assesses the drivers of business performance across all marketing levers.
COmpass insight guides everything we do.
To understand the incremental value of marketing.
And how channels interact with each other.
So we make actions that grow brands.
Why COmpass
The first full-funnel attribution tool built for modern marketing channels
- COmpass is a marketing attribution suite that combines the breadth and accuracy of MMM with the speed and granularity of digital attribution.
- Channels such as CTV, Influencer, Podcasts, & YouTube are significantly undervalued by click based attribution.
- For example, for every $1 generated on click actions within an influencer campaign, there is another $4 in value that would otherwise be missed.
- COmpass applies modern MMM approaches to Influencer activity so we know the true full funnel value of influencer campaigns.
- The granularity of COmpass models allow us to see that Micro influencers perform strongest when targeted on Story posts driving towards search actions (2.9x stronger than average), while Nano influencer content performs strongest on Feed content driving towards social follows (5.6x).
All-in-one solution
Incrementality (MMM) Blended with MTA
Consideration & Trigger Impacts
Revenue Triggers
Full-Funnel Measurement (Online & Offline)
GDPR and Privacy compliant
1-to-1 Data Interpretation and Feedback
Actively Running Client Media Channels (Platform Expertise)
Carly Natalizia
Chief Digital Officer, Gymshark
We have worked with a number of measurement solutions and COmpass provides the most valuable strategic guidance across both paid and organic channels.
35%
upper funnel growth
FAQs
How much does COmpass cost?
COmpass is run as custom consultancy projects, so pricing is dependent on the project scope. Typically a standalone project would be less than 2% of annual marketing spend.
How long does it take to see results?
Traditionally MMM is slow and can take months. We deliver actionable recommendations and changes within 4 weeks of receiving data access.
Is it a standard offering or are outputs bespoke to my brand?
All models are custom built for each specific brand, so they take account of the specific nuances of your business and are delivered by experienced consultants.
What do you need from us?
Data collection is a vital component of any analytics projects. We need access to some business data (sales by date), and marketing data (typically taken from marketing platforms.)
Do you need personal data (PII)?
No, COmpass runs on aggregate daily data. No personal data is used.
Does this work alongside other agency partners or in house teams?
Yes, we frequently work with other agency partners or in house marketing teams. We aim to give these teams actionable recommendations to allow them to drive more business value from their campaigns
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